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February 11, 2024

Music Industry Rule #32, Part 2: Understanding the Culture Industry

Horkheimer and Adorno, two prominent theorists associated with the Frankfurt School, believed that music played a significant role in the culture industry. They argued that the culture industry, which encompasses
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By twe
February 11, 2024

Music Industry Rule #32, Part 1: understanding the Culture Industry

From a major label perspective, music in the culture industry tends to be driven by commercial considerations and profit maximization. Major labels have substantial resources and infrastructure to promote and
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By twe
February 11, 2024

Johnny Dang performed by That Mexican OT featuring Paul Wall and DRODi

The track “Johhny Dang” performed by my clients That Mexican OT and Drodi also featuring Paul Wall is currently building steam throughout the southwest United States. What do you think
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By twe
February 11, 2024

A Modern Minstrel Show

In “Cowboys and Indies: The Epic History of the Record Industry” written by Gareth Murphy details the birth of the modern record business. One of the first popular recordings was
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By twe
February 11, 2024

‘Elvis’ A Cautionary Tale about the Music Industry

Elvis Presley’s legacy as the King of Rock ‘n’ Roll is celebrated worldwide, but behind the music and fame lies the same tragic story of exploitation that, from the beginning,
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By twe
February 11, 2024

The Formula For a Successful Record Label

The formula for operating a successful label hasn’t changed since the 1940’s and 50’s. If you’ve managed to break one act with a hit song you’ve already established a promotional
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