How Do Streams Turn Into Sales

I’ve had to explain to several clients of mine that one million streams does not equate to having a platinum single and then shared with them. Album-equivalent streaming units are

From the Music Corporation of America to Universal Music Group

MCA records would start as a talent agency in Chicago, evolve into a top agency in Hollywood before breaking into the music business and serving as the cornerstone to what

The Formula For a Successful Record Label

The formula for operating a successful label hasn’t changed since the 1940’s and 50’s. If you’ve managed to break one act with a hit song you’ve already established a promotional

‘Elvis’ A Cautionary Tale about the Music Industry

Elvis Presley’s legacy as the King of Rock ‘n’ Roll is celebrated worldwide, but behind the music and fame lies the same tragic story of exploitation that, from the beginning,

A Modern Minstrel Show

In “Cowboys and Indies: The Epic History of the Record Industry” written by Gareth Murphy details the birth of the modern record business. One of the first popular recordings was

Johnny Dang performed by That Mexican OT featuring Paul Wall and DRODi

The track “Johhny Dang” performed by my clients That Mexican OT and Drodi also featuring Paul Wall is currently building steam throughout the southwest United States. What do you think

Music Industry Rule #32, Part 1: understanding the Culture Industry

From a major label perspective, music in the culture industry tends to be driven by commercial considerations and profit maximization. Major labels have substantial resources and infrastructure to promote and