The Morality Clause and Ja Morant

Over the weekend, Ja Morant was caught flashing another gun on Instagram Live which has sparked debate among online communities.

The defenders of Ja Morant have come out with several arguments, mainly stating that having a gun isn’t illegal and he does in his private life shouldn’t be held against him at work.

The people standing on this argument don’t know what they’re talking about b/c a regular person can get fired from their 9 to 5 gig just by wearing a company logo to a strip club and having it appear on social media.

What would happen if someone recorded you doing what Ja Morant was doing and sent it to your boss? Do you think you’d still have a job?

Speaking about Ja Morant’s specific situation we need to talk about the morality clause in his contract.

All celebrities, spokespeople or representatives of major corporations are subject to some type of morality clause.
A morality clause is a contractual provision that is sometimes included in agreements between celebrities and the companies or organizations they work with, such as studios, production companies, or sponsors.

It is designed to protect the reputation and image of the company or brand by setting certain behavioral standards for the celebrity.

The purpose of a morality clause is to give the company or organization the right to take action or terminate the contract if the celebrity engages in behavior that could be considered morally objectionable or damaging to their public image. The specific details and requirements of a morality clause can vary depending on the nature of the celebrity’s work and the expectations of the company involved.

Here are some common elements that might be included in a morality clause:

• Standards of Conduct: The clause may outline the expected standards of behavior, specifying that the celebrity must maintain a certain level of professionalism and adhere to legal and ethical guidelines. It may prohibit the celebrity from engaging in activities that could reflect negatively on the company, such as illegal activities, drug abuse, or public misconduct.
• Reputation Protection: The morality clause typically emphasizes the importance of protecting the reputation of the company or brand. It may include provisions that allow the company to terminate the contract if the celebrity’s behavior or actions result in significant damage to their public image or the company’s brand.
• Public Relations: The clause might require the celebrity to cooperate with the company’s public relations efforts, such as participating in promotional events or media appearances, to maintain a positive public image and reputation.
  Social Media Usage: With the prevalence of social media, morality clauses may also address the celebrity’s behavior on these platforms. It could include restrictions on posting controversial or offensive content, engaging in cyberbullying or harassment, or sharing inappropriate material.
• Dispute Resolution: The clause may outline the procedures for resolving any disputes that arise regarding the application of the morality clause, such as through arbitration or mediation.

It’s important to note that the specific terms and consequences of a morality clause can vary widely. Some clauses may provide a warning or a chance to remedy the situation before termination, while others might allow for immediate termination or financial penalties.

The inclusion of a morality clause in a celebrity’s contract is usually intended to protect the interests of the company and maintain their brand image in the face of potential controversies involving the celebrity.